Promoting your business can be costly. However, there are ways to reach the niche market freely. The internet has been a life saver for many successful businesses. The internet allows you to reach clients locally and internationally without paying a dime. Many social media accounts allow you to take advantage of free marketing. This helps your business to increase your audience and clients. Let us look at five ways to promote your business without incurring any cost.
See also: Small business: 10 ways to increase sales
How to promote your business
Use social media
Social media such Facebook, Twitter, and Instagram makes it easy to promote a business. These platforms have a large fan base and you can sign up for free. It can work to your advantage if you don’t neglect the account after you create it. It should be updated regularly so new clients will see that the business is still active. This is the role of a social media manager. Also, Instagram and Twitter allow you to use hashtags and attract users to your business profile.
Create a business blog
Creating a business blog will boost your online presence. You can reach clients and give them information about your business. Treat it like a social media platform as well by keeping it active. There are many web hosting services that allow you to create a blog for free. These include Weebly, WordPress, Yola, and Webs.
SEO
Search engine optimization helps your website to be more visible when someone is searching for contents related to your website. You don’t want to just create a website but you want to reach a large audience. You can enjoy the benefits of free trials. If you are not an expert you can learn. There is a profusion of information for beginners who wish to be competent.
You can gather emails from clients who sign up for newsletters on your blog and use them to promote your business. You can send customers emails on attractive offers that they may be interested in. This method is very effective in marketing your business. It is less time consuming when compared to mailing and it is free!
Referrals
In the past, before the internet and telephones were invented oral referral was used to promote a business. Today this is still effective. Never underestimate oral referral. It can help your business in a small way but this will add up. Tell everyone in your network about your business. It will reach others outside your network little by little and you can gain clients. It is the old fashion way of advertising.
Wrapping up
Promoting a business has become easier since the internet became dominant and accommodate billions of users. You can use social media, emails, SEO without spending money. Don’t forget the oral referral that will reach people outside of your network.
