The music industry is inundated with successful musicians and it can be difficult to promote your music. Online platforms are the best way to promote music. Famous, award-winning musicians capitalize on social media to build a fan base and get their music within the public space. You can do a public performance as well and allow people to hear your music. Nicki Minaj started out as an underground rapper and she used Myspace to promote her music. Lil Wayne stumbled across her page and her path to stardom began. Rhianna a well-known R&B artist performed at an event in Barbados and a producer heard her at the event. He spoke with Rhianna about taking her music career to the next level after the performance. From that moment she continues to soar and has done extremely well in the music industry.
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How to promote your music?
Promoting your music require patience and dedication. You may not be lucky to have a celebrity or a producer to discover your talents. You have to make wise moves and build your fan base. Use social media to reach fans across the world such as YouTube, Facebook, and Twitter. Create a personal blog that will allow people to discover more about you. Networking is also very important in the music industry. The music industry is similar to business. You can collaborate with producers and other successful artists in order to take your career to the next level. The aim of promoting your music is to make the public aware of your music.
10 Ways to promote your music
Assets can help you to promote your music
Before promoting your music, think of your assets. How can an asset help you to promote your music? Many musicians work on their appearance because it is an asset. Beyoncé is not best vocalist in the world but her beauty has helped her to draw millions of fans around the world. Rhianna’s voice is unique but it is also not the best vocal in the world yet she is successful in her musical career. Fans are drawn to her beauty, sense of fashion and style. She brings more than just music. I am not discrediting the hard work of these powerful women. The point is that they bring additional assets they help them to promote their music. Consider it offline marketing. If you don’t agree with me think of celebrities who are not musicians yet they are celebrities. They market their selves using their assets.
Collaborate with other musicians
Collaborating with other musicians can help you to promote your music effectively. This is a practice used in the music industry. They create albums featuring other artists. You can introduce your music to another fan base on collaborations like this. If you just create an album featuring no popular artists your album will not receive as much attention as it would with another popular artist. People like to listen to musicians they know. There are others who will give new artists a chance but rarely this happens. Go ahead and contact another artist about a collaboration. You may find contact information on their social media accounts and personal websites.
Create a personal website
A personal website fosters your online presence. Apart from using social media, you can create a personal website. It helps you to stand out from other musicians. It also allows your fans to get updates on your schedule, performances, and music. You will have control of your website and you can show your personalities to your fans and connect with them. A website allows you to give an overview of what your brand is about. It is the best option for promoters and those who would like to conduct business with you. Make sure to leave your contact information on the website.
Conduct live performances
Live performance is another effective way to promote your music. People get to listen to your music and get comfortable with your sound and style. Once they get a glimpse of what you bring to the music world they will gravitate to you. Be sure to give your best when you do live performances. There are many places that accommodate live performances. These include hotels, talk shows, ceremonies, and parties. Source popular places that will allow musicians to perform and get your music out there.
Use social media
Social media can strengthen your music career. With a large amount of users on social media, you reach fans worldwide. It makes it easy for you interact with fan anywhere in the world. You can inform them of where you will be and what event you will perform your music. They will be able to learn more about you as an individual. If you are a new musician social media is a cost-effective way to promote your music. There is also an option to use advertisements on Facebook. This comes with a cost but it allows you to advertise and reach out to other users who don’t know about your music. It prompts them to like your page.
Participate in interviews
Interviews can also help to promote your music. These interviews can introduce you to the world and get your name out there. You can tell people about yourself and your music. You can also talk about upcoming projects that you have and events that you will be attending. Promoting means that you get information to the public. The media is the best way to educate and make people aware of important information. Promoting your music on the television is fast forward thinking. Don’t limit yourself to social media but utilize traditional media outlets. Don’t wait for an opportunity to come to you but start emailing media outlets about an interview with them. There are music blogs and magazines who will be willing to accommodate these requests.
Air your music on the radio
I learn most of my favorites songs on the radio. Sometimes I don’t like the song the first time I hear it but after hearing it repeatedly it becomes appealing to the ears. Can you relate? Sometimes people may hear your music at live performances. Usually, the performance is short and you hear the songs once. Airing the music on the radio will help people to get in tune with the sound and appreciate your music completely. On the radio, you can air your music repeatedly. I think this is the best way to promote your music. Radio is the escape for music lovers and your want to target them. Do some research and get in touch with a Disc Jockey.
Join music competitions
There are many music competitions that give any upcoming artists a chance to show their skills to the world. They have millions of viewers and you can reach out to these individuals. People who work in the music industry can recognize your talents. Jordin Sparks was the winner of American Idol in 2007 and in that year she debuts her album which sold over 2 million copies worldwide. Even if you don’t win the competition you will gain public exposure and valuable experiences. Music competition will give voice training and skills you will need to succeed. When you start promoting your music after the competition people will recognize you from the competition and support you provided that you were their favorite.
Release official songs
YouTube and SoundCloud allow new artists to put their music online. I have met some awesome musicians on YouTube. Many social platforms allow you to upload quality videos so take advantage of these opportunities. It allows people to enjoy your unique sounds and encourage them to support your music. If you want to invest more then you can release a song from an album that you are working on. The song needs to be catchy and powerful. It is like a resume for a job you want. The song has to be a hit so that people will want to know about other music that you have on your album. Many successful artists rise to stardom because of a hit song.
Work with a good record label
A good record label will help you to build a music career and promote your music. They will have the experience and the network you may not have. Behind every successful musician is a great label. They will provide you with a publicist, distribution, marketing finances and even radio and video promotion. A good record label is difficult to get but you should continue to display your talents and do self-promotions until you seize a good record label.
Wrapping it up
Promoting music is not easy for new artists but there are many who rose to fame by using practical, fast forwarding thinking strategies. Don’t rely on social media alone but utilize interviews, collaboration, competitions and live performances. Incorporate both, offline and online marketing in your promotions. Finally, your assets are also important in marketing and promoting your music.